June 26, 2025

Pick-it Ticket: Vegas’ First Pay-What-You-Want Movie Ticket

The Beverly Theater, Downtown Las Vegas’ fiercely independent film house and cultural hub, is making the moviegoing experience even more accessible with the launch of its new Pick-it Ticket program. The concept is simple: we pick the show; you pick the price. Pay a little, donate a lot, it’s all up to you.

“Pick-it Tickets” are available on a first-come, first-served basis during select showtimes and offer guests the chance to experience curated cinematic gems with choose-what-you-pay pricing. Quantities are limited, and availability varies, so fans are encouraged to check in regularly at thebeverlytheater.com for available shows. 

“Pick-it Tickets are about accessibility, consideration, and a little bit of bottom-line ignorance,” said Kip Kelly, Founding Creative Director and CXO of The Beverly Theater. "We love that we can open the doors wider for those that need it while allowing others to give more to a non-profit when they can.”  

As a proud nonprofit, The Beverly Theater invites guests to pay what they can—or what they want—in support of independent cinema and local arts programming. Whether you're budget-conscious or big-hearted, a Pick-it Ticket is your passport to unforgettable storytelling. 

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