March 21, 2024

45 Years of Undead Terror: Dawn of the Dead

It’s been 45 years since "Dawn of the Dead" first graced the silver screen, and the film remains a wickedly fun piece of horror satire full of exploding heads, mischievous bikers, and one very dangerous helicopter. In celebration of the 45th anniversary of terror at the mall, here are some facts about the making of Dawn of the Dead.

1. We can thank the mall (and Dario Argento) for Dawn of the Dead.

When Night of the Living Dead became a massive hit after its release in 1968, Romero began fielding various offers to potentially revisit the world of ghouls that he had created. Romero, who’d made a living making TV commercials in Pittsburgh before Night of the Living Dead was made, was "paranoid" about the idea of returning for a second film and left it alone for years until an idea unexpectedly came to him.

As Romero explained on Anchor Bay’s Dawn of the Dead commentary track, the idea for the film initially came to him when he touring Pennsylvania's Monroeville Mall, which was owned by some friends of his. During the tour, he was shown some crawlspace within the mall where various supplies were stored, and started thinking about what might happen if people holed up in the mall to try and ride out a zombie apocalypse.

The second big ingredient that led to Dawn of the Dead was Dario Argento, the acclaimed Italian director best known for Suspiria and Deep Red. Argento offered to help Romero get financing for a Night of the Dead sequel, and even invited him to Rome to work on the script.

2. George A. Romero came up with the most famous line while drinking.

The most famous line in Dawn of the Dead—a line so famous it became the movie's tagline and was later reused in Zack Snyder’s 2004 remake—belongs to the character of Peter: “When there’s no more room in hell, the dead will walk the Earth.” As catchy and unforgettable as it is, Romero doesn’t recall any grand moment of inspiration. He was just drunk one night, trying to get the script finished.

“I just made that up. Truly. On a drunken night when I was really crashing to finish the script and I thought that was kind of nice. It was from something Dario Argento told me,” Romero told Rolling Stone in 1978. “My family is Cuban and Dario said, ‘Well you have a Caribbean background and that’s why you’re into the zombie thing; zombies originated in Haiti.’ I said, well, all right, and I just figured that’s something a voodoo priest might say. Whee! I’m just having fun, man.”

3. Multiple versions of Dawn of the Dead exist.

Argento helped Romero find financing for Dawn of the Dead and served as a “script consultant” on the film. In exchange, Argento retained the right to recut the film for various foreign markets, while Romero retained final cut for North and South America. As a result, the Italian version of the film was shorter than Romero’s U.S. version, as Argento trimmed certain jokes he felt Italian audiences wouldn’t get. This increased the darkness of the film, which led to certain content cuts in other foreign markets. This is why several different cuts of the film wound up existing around the world, including an R-rated re-release that was re-cut for drive-in theaters in 1982.

4. Dawn of the Dead was released unrated in America.

Dawn of the Dead was released first in international markets, arriving in Italian theaters in the fall of 1978, months before it would land in the United States. In just a few weeks, the film was a commercial success overseas without ever playing to American audiences. So, when Romero and company ran into MPAA demands that they cut the film down or get an X rating, they doubled down and released the film unrated without any cuts to the gore.

5. The zombies didn’t get a lot of direction.

Though he’s renowned among horror fans as the man responsible for building zombies into one of the most effective movie monsters, Romero didn’t spend too much time guiding his undead ghouls. The director felt that if he tried to offer detailed direction in terms of zombie behavior, the zombies would all start acting one way instead of like a group of individuals. So, direction was kept to a minimum.

“You just have to say, ‘Be dead,’” he later recalled.

6. Yes, it was filmed in a working mall.

Due to the film being shot at the Monroeville Mall in Pennsylvania, the cast and crew were forced to shoot at night, beginning at 10PM and striking at 6AM to prepare for shoppers. Romero and his crew were handed a huge degree of trust by the owners, who essentially gave them free run of the place.

The filming would have commenced past 6AM, if not for the fact that prerecorded music would begin to play at that time, and nobody had a clue how to shut it off.

The iconic zombie classic will be celebrating its 45th anniversary by coming to theaters, drive-ins, and even malls across the U.S. and Canada starting on April 12, 2024, including iconic spots like the Monroeville Mall in Pennsylvania where the movie was filmed!
Celebrate the terror and nostalgia at The Beverly in Las Vegas!

Get your tickets here.

To explore more facts, read "10 Gruesome Facts About Dawn of the Dead" by Matthew Jackson on Mental Floss.

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